Duration
8–10 weeks
Team
Strategy + Product + Research
Price
Starting from $10k
01
Early product decisions are often made before
real market signals exist.
real market signals exist.
02
Founders still need to define
MVP scope, acquisition channels, and pricing logic while relying on assumptions.
MVP scope, acquisition channels, and pricing logic while relying on assumptions.03
That makes market entry a bet — and increases the risk of spending runway on the wrong product direction.
04
Problem Validation helps test those assumptions, so
early decisions are backed by market evidence.
early decisions are backed by market evidence.Instead of building around uncertainty,
we turn
it into assumptions and test them.
we turn
it into assumptions and test them.6
months of wrong
go-to-market avoided
go-to-market avoided
1
segment pivot
made on evidence
made on evidence
10
days from kickoff
to signed verdict
to signed verdict
PRIYA M. — FOUNDER, BABAFI
We thought we knew who our customer was. After the sprint, we realized we had the right problem but entirely the wrong buyer. That shift saved us 6 months of the wrong go-to-market.
Starting from $10,000
Problem Validation is designed to reduce the cost of uncertainty before engineering, hiring, and go-to-market efforts start scaling.
Problem ValidationBuild MVP~$80–150K
InterviewsDIY / Agency
Design Sprint$15–25K
Cost
$10,000
$80–150k
$2k + 8 wks
$15–25k
Time to verdict
8–12 weeks
4–6 months
6–8 weeks
2–4 weeks
Evidence from real behaviour
Go / Pivot / Stop decision
Right customer segment identified
MVP scope defined by evidence
Expert-led validation
Works before writing any code
Ivan
Founder · Zade Space
Curious
to learn more?
to learn more?
Let's spend 30 minutes connecting
where you are now to where you need to go.
Book a call with Ivan →30-minute strategy call.
What we'll clarify together
Strategy Call Agenda
- Your current stage and biggest product uncertainty
- What evidence you already have from customers or the market
- Which assumptions should be validated before building more
- Whether Problem Validation or Solution Validation fits better
- Clear next step based on your stage, risk, and budget